The responsibility of the Head of Brand & Creative was to oversee and deliver the creative assets for Dobbies and Little Dobbies sites, the new app and the social content using Adobe XD, Sketch, After Effects and Photoshop
Educational top tips and top picks carousel images allowed us to display Dobbies expertise for plant care
Indoor and outdoor ‘Plant of the month’ helped to focus on plants that were currently available in stock
Seasonal promotional offers
Regular competitions
To increase the engagement in the run up to Christmas I created a daily advent calendar which was successful in raising brand awareness, increasing followers and gave us opportunities to increase sales in targeted categories
ONLINE
Working closely with the in house developers I formed the visual guidelines, this
required creative solutions to allow the brand to work within when technical restriction to the website
I was also responsible for creating all the hero graphics, icons and badges for the site
required creative solutions to allow the brand to work within when technical restriction to the website
I was also responsible for creating all the hero graphics, icons and badges for the site
Dobbies app
Over the last 12 months the Dobbies app has been designed, developed, tested and launched this has enhanced the shopping channels available to customers
