As part of my role as the Head of Brand & Creative at Dobbies I created the brand positioning, identity, logo and full guidelines for little dobbies
There are 6 little dobbies in Cheltenham, Chiswick, Clifton, Richmond, Stockbridge and Westbourne
The main focus for these stores are a range of houseplants and everything you need to care for them, as well as gifting and home styling inspiration so it was important to give it a different personality from the main stores but still maintain the Dobbies core values
The main focus for these stores are a range of houseplants and everything you need to care for them, as well as gifting and home styling inspiration so it was important to give it a different personality from the main stores but still maintain the Dobbies core values
Identity
As well as developing the new identity for little dobbies,
I created the little dobbies guidelines to ensure consistency and alignment with the masterbrand
I created the little dobbies guidelines to ensure consistency and alignment with the masterbrand
Examples of the little dobbies brand coming to life
LAUNCH CAMPAIGN
The launch campaigns covered external hoarding, localised digital, social and press
