As Head of Brand & Creative I have spent three years developing the Dobbies brand
I have created a new brand strategy, brand concepts and the visual expression, along with a full set of guidelines that cover all digital, print and packaging formats
I have created a new brand strategy, brand concepts and the visual expression, along with a full set of guidelines that cover all digital, print and packaging formats
Dobbies master brand – BRAND IDENTity
I created the 53 page master brand and 29 page little dobbies guidelines to ensure that everything created across all of the different touch points clearly represented the brand and created the solid foundations for consistency
Little dobbies brand identity
Dobbies now has a clearly defined own brand range that identifies the three value ranges to the customer
Essentials – Better – Signature.
I have then developed and created guidelines to show how these design principles are applied to the
own brand range across a very diverse set of products from everyday to special occasion gifting
Essentials – Better – Signature.
I have then developed and created guidelines to show how these design principles are applied to the
own brand range across a very diverse set of products from everyday to special occasion gifting
